Demographics and Circulation

AVERAGE NATIONWIDE CIRCULATION & DEMOGRAPHICS

Averages
Age Household Income Level		Women 26 $97,100
Employed full-time		89%


WEDDING PLANS
Number of guests		156
Budget		$30,035
Bridal party size		9
Length of engagement		14 months
Most popular month to get engaged		December (16%)
Most popular month to have a wedding		April (17%)


MARKETING INVOLVEMENT
Took action		98%
Number of vendors contacted before making a decision		4.5
Purchase PRINT bridal publications annually		89%
Used the internet		99%


CIRCULATION & DISTRIBUTION
Distributed through 25,000+ locations nationwide including bookstores like Barnes & Nobles and Amazon.com Affiliate Program Promoted and distributed at bridal events & shows